The Deep Book Microsite
Bringing deep-sea creatures to life online by designing a microsite to market a book.
At a glance
- Company
University of Chicago Press
2007
- Role
Motion graphics designer
- Team
The marketing team and Iroro Orife, a talented sound designer.
- Responsibilities
Storyboard, animation, layout, and collaboration with sound design.
- Goal
Placeholder: the customer and business goal.
- Outcome
Placeholder: what you eventually designed.
A Flash microsite using kinetic typography, moving images, and sound design.
Context
The project's mission was to advertise a non-scholarly textbook from the University of Chicago Press. My hypothesis led me to envision a shadow puppet-like experience featuring deep-sea creatures that would entice viewers to buy the book.
Outcome
Learnings
It was an honor to work on this creation with the largest and one of the oldest university presses in North America. Working with this team helped me refine the pacing and sequencing of objects to make it as smooth as possible.