The project goal was to help understand the multi-channel content creation to help meet business objectives in developing digital currency. In one month, I led a team consisting of an interaction designer and a technologist to develop concept diagrams and a service strategy to help realize the vision of digital currency within the Girl Effect framework.
The Girl Effect is a movement about the unique potential of adolescent girls to end poverty for themselves and the world. Digital currency is a concept I explored with the Nike Foundation to develop an idea that would help drive resources to girls in developing countries.
From the service design experience map, I explored the potential of an iPhone app to demonstrate actions a girl would donate in return for girl currency, g-coin. Part of the experience includes keeping track of the currency she earns, spent, and pending.