Product design - Increase Engagement
I led the Product Design Team in Offers and Shopping at JPMorgan Chase in 2022. Our team helped merchants execute campaigns and monitor their business on our platform. We were a new team, and our product had several gaps.
The mission of the project was to move away from custom code and use the design system, build alignment with the rest of Business Banking, and incorporate research to drive engagement.
Small Updates → Holistic Thinking
The previous team was development-led with small feature updates. After working on several features like this one, our team shifted the focus to look at the product holistically.
Our metrics showed that users were not accessing the data space.
Small feature updates in the data space of the dashboard. Design joined in the product triad to lead the design process and look at the problem holistically.
The cover page of the dashboard I started with had data showing that customers were not accessing the data underneath. I workshopped this with my team so we could strategize ways to
My team conducted an analysis of the existing page while considering “how might we” increase engagement?
In this map of the Customer Insights Journey, I placed the team’s competitive research along side potential questions we might ask our customers and opportunities for Chase.
A Tab Approach
I proposed a new tab structure to increase engagement with the product.
Execution
When our team began to execute on our files, a challenge we faced was the efficiency of our design files. I worked with leadership across the organization to learn a new approach. Then, I worked with my team to share a streamlined approach to using Figma components for our line of business. This improved the efficiency of our team and allowed for a faster release cycle.
our improvements made a 400% increase in user engagement
In the six months since our pages went live, we saw a 400% increase in user engagement.
Project Summary
