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Finding Engagement Opportunities
When there was a decrease in engagement when building a campaign for JPMorgan Chase offers, Design stepped in to align with the Marketing team. I built this service design map to look at the problem holistically and strategize opportunities.
Analysis of the Current Map
To better understand the Campaign process, I asked the Marketing team numerous detailed questions and compiled their responses. With this information, I created a new map to structure and visualize the answers clearly.
Categories Become a Legend for a New Map
Categorized the existing map's data to reveal key patterns and relationships, then used this to create a clearer, more organized map with improved hierarchy and visualization for better usability.
Themes Based on Opportunites found