Chase bank; DCE CCB Customer Insights strategy and execution
In the Offers and Shopping division of JP Morgan Chase, I enhanced a product that helps merchants monitor and promote their businesses to the bank's customers. My leadership in this project resulted in a 400% increase in user engagement in 2022.
Through competitive market research, I created a map to identify gaps and opportunities that could enhance the product and improve the customer experience. This map helped researchers frame their inquiries into the product space.
I introduced a library of subcomponents tailored to our line of business. This method helped us reuse components and produce efficient delivery files for our developers. These sub-libraries improved our workflow and supported an object-oriented design, which helped maintain consistent standards and practices within our team.
I introduced a tab structure that allowed our customers to access insights into their business. Additionally, I guided the development team to incorporate the design system and ensure alignment with Chase Business Banking.
Changes went live in October of 2022 and we saw a 400% increase in user engagement!