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Service Design to Find Business Opportunities
Analysis of the Current Map
To better understand the Campaign process, I asked the Marketing team numerous detailed questions and compiled their responses. With this information, I created a new map to structure and visualize the answers clearly.
Categories Become a Legend for a New Map
Categorized the existing map's data to reveal key patterns and relationships, then used this to create a clearer, more organized map with improved hierarchy and visualization for better usability.
Themes Based on Opportunites found